Low, Competitive Ad Rates. Our "strength in numbers" allows us to pass on extremely competive advertising rates to you, the local business. We know that in order to produce a book that students will use, we must first produce a book that delivers exceptional value to the students. The bigger the book, the better response rate for all advertisers. (A surging tide raises all boats.) The results of this strategy are coming in....a University of Idaho Business Department study recently revealed the Student Survival Kit as the #1 buying influence among college students in 2007.
Community Service. Since 1999, Giesa Communications has done its part in the war on tobacco usage among college students. Every Student Survival Kit Coupon Book includes a hard-hitting full-page ad discouraging the use of tobacco among young adults. It's an in-your-face campaign that currently employs the "its an outrage" and "it smokes you" messages. Ten full-page ads per year remind students of the dangers of tobacco use.
No Alcohol/No Tobacco on Coupons at OSU, WSU/UI and UO. Since many of our readers are still minors, the publisher in 1996 voluntarily implimented a "no alcohol/no tobacco" policy for coupons. Advertisers may, of course, advertise the fact they serve alcohol and sell tobacco, but coupons may not be designed to sell alcohol at a discount. This policy applies only at OSU, UO, UI and WSU - institutions with non-profit groups that sponsor the Student Survival Kit.
24/7 Student Access. In addition to 300,000 printed copies distributed free each year, thesurvivalkit.com is visited by approximately 14,000 unique student users per month. Our server delivers 40,000 page views per month and records 140,000 "hits" per month. Advertisers are allowed 2 versions of their coupons, one that is published in the printed edition, and a less-aggressive coupon that is published on thesurvivalkit.com that students may print repeatedly at home. There is no extra cost to participate online. (Entry-level Value Coupons not included.)
Member, Pullman Chamber of Commerce, Corvallis Chamber of Commerce & Seattle Chamber of Commerce. Giesa Communications is not only a responsible member of the collegiate community, we're a responsible member of your local community.
For more information about the Student Survival Kit, visit our sponsor page or call Rick or Melissa Giesa at 1-800-845-4906.
Rick and Melissa Giesa, Publishers
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