Survival Kit History and Facts
History. Fresh out of college, founder Rick Giesa produced
the first Student Survival Kit at Western Washington University in the
fall of 1981. It had 22 coupons and 15 participating sponsors. Today,
a typical Student Survival Kit Coupon Book contains nearly 200 coupons
and 80 individual partners offering discounts to students.
Distribution. The Student Survival Kit is distributed at seven major universities in the Pacific Northwest: Montana State University (16,000/semester), University of Montana (16,000/semester), Oregon State University
(20,000+/quarter), University of Washington (20,000/quarter), University
of Oregon/Lane Community College/Northwest Christian University (20,000+/quarter), Washington State University/University of Idaho (28,000/semester.) Together, nearly four hundred thousand (400,000) coupon books are distributed free on these
campuses each year. Our apps are installed on tens of thousands of smart phones; students can choose to go couponless and redeem many of the deals instantly on their phone.
Sponsorship/support. The Student Survival Kit Coupon Book model is largely successful due
to a unique partnership between Giesa Communications and the universities
we serve. A portion of all ad fees are returned to non-profit campus
sponsors to fund student programs and scholarships. This partnership
enables Giesa Communications to mail the 'Kit to students at their
homes and to distribute the Student Survival Kit in very sensitive
"on-campus" areas, including many student bookstores and
student's on-campus and off-campus mailboxes. Additionally, Rick and Melissa support
higher education in the Pacific Northwest as a life member of both
the WSU Alumni Association and WWU Alumni
competitive ad rates. Our "strength in numbers"
allows us to pass on extremely competive advertising rates to local businesses. We know that in order to produce a book that students
will use, we must first produce a book that delivers exceptional value. The bigger the book, the better response rate for
all advertisers. The results of
this strategy are coming in....a University of Idaho Business Department
study revealed the Student Survival Kit as the #1 buying
influence among college students.
alcohol/no tobacco/no weed on coupons at OSU, WSU/UI, UO/LCC/NCU, UW, UM, MSU. Since
many of our readers are still minors, the publisher in 1996 voluntarily
implimented a "no alcohol/no tobacco" policy for coupons.
Advertisers may, of course, advertise the fact they serve alcohol
and sell tobacco, but coupons may not be designed to sell alcohol
at a discount.
student access. In addition to 350,000 printed
copies distributed free each year, thesurvivalkit.com is visited by
approximately 14,000 unique student users per month. Our exclusive iPhone and Android apps are installed on thousands of phones, and are used daily by a growing number of students.
Pullman Chamber of Commerce, Corvallis Downtown Association, Downtown Missoula Association, Downtown Bozeman Association & Seattle's Greater University Chamber of Commerce. Giesa Communications is not only a
responsible member of the collegiate community, we're a responsible
member of your local community.
more information about the Student Survival Kit, visit our sponsor page or call Rick or Melissa
Giesa at 1-800-845-4906.
Rick and Melissa Giesa, Publishers
Copyright 2018 Giesa Communications. All Rights Reserved.